OMNI CHANNEL 有關全渠道零售介紹

全渠道零售 (Omni Channel Retailing)全渠道零售是指企業採取儘可能多的零售渠道類型進行組合和整合(跨渠道)銷售的行為，以滿足顧客購物、娛樂和社交的綜合體驗。

About Omni Channel

https://en.m.wikipedia.org/wiki/Omnichannel

How Omni Channel getting important

http://www.kpmgboxwood.co.uk/uploads/pdf/publication/KPMG_Boxwood_TL_Omni-Platform_Paper_November_2017__final.pdf