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The9 can be accountable for running Blizzard’s worldwide hit World of Warcraft (WoW) for Chinese avid gamers–who account for greater than half of the game’s 5.5 million worldwide customers. On a latest visit to Shanghai, I had an opportunity to meet with Hoyt Ma, The9’s Senior Advertising and marketing Manager for WoW. We talked about his job and the growing recognition of gaming in China.
So what about the opposite side — what defines the stereotypical Western gamer? Little doubt he’s overweight, plays video games for almost as many hours as he works, prefers the subscription model to free-to-play, values high-fantasy over Anime fluff, and is prepared to do whatever it takes to get one of the best piece of loot. Heck, just fill in examples of what now we have heard about avid gamers from non-gamers, and you get the image. After all, we roll our eyes at this stereotype as a result of we all know the scene right here and know simply how varied and open gaming may be.
It is nonetheless too early to say whether Luo has made it. Xiaomi’s Lei might not have Jobs’ persona traits, but he has the numbers — he already offered 26.11 million phones and thus generated a revenue of about $5.32 billion in the first half of this 12 months. Luo, alternatively, is at present having hassle preserving the supply chain and Foxconn’s manufacturing traces under control — he estimates it will likely be weeks before he reaches the desired 1,800-unit-per-day goal. With the rumored 180,000 orders taken in complete so far, it will take Smartisan a really long time to satisfy the demand, not to mention exchange a number of the faulty models from the primary batch. For now, we’ll should refrain from officially crowning him the following “Steve Jobs of China.”