There’s no one size fits all answer to social media marketing in China. The first steps are obviously getting your social media accounts set up, which in itself can be incredibly complicated. Once that’s done you can get started posting content and investing in paid advertising. Before you do that make sure you take a deep look into your target audience so you understand what types of sites they visit, what types of content they typically interact with, and how best to reach them.

If you’re ready to get started you can contact our team and we’ll take a deep dive into your business and create a custom proposal just for you! Or if you’re looking to get started yourself check out our blog for more information!

In terms of users, WeChat is undoubtedly the most popular platform. However, businesses in China use a range of different platforms to target their audiences effectively.
WeChat is often the first step for foreign businesses getting started with social media marketing in China, but to really succeed you’ll likely need to delve a bit deeper into China’s digital landscape to find your target audience!

Unfortunately, there isn’t a direct equivalent to Facebook in China. WeChat & Weibo would be the most comparable to Facebook, but getting an advertiser account set up on either isn’t nearly as easy as it is on Facebook. If you’re looking to start advertising in China we can assist with the set-up of these accounts and getting your campaigns going.
However, if you’re brand new to the market we recommend getting some information about your business out there before starting paid advertising campaigns.

While a Chinese business license is incredibly helpful and makes things a lot easier, there are plenty of workarounds that foreign businesses can make use of when entering the Chinese market. If China is a part of your long term strategic goals it might make sense to open a company there, but if you’re just getting started don’t sweat it, our team has helped hundreds of businesses without Chinese business licenses get started with social media marketing in China. Contact us today for a free consultation!

If you’re planning on entering the Chinese market, you’ll need someone with experience familiar with Chinese Social Media & Digital Marketing in China. The Chinese digital landscape is very fragmented, with Chinese netizens using a range of different apps & social media platforms throughout their average day.
There are platforms out there with hundreds of millions of users that most people overseas have never even heard of. To use the channels effectively you’ll need people who’ve had experience marketing on platforms like this successfully.
When we work with companies we consider ourselves as an extension of their team in China. We’re happy to share our insights and do the research necessary to find the optimal path to marketing your product or service in China. If that sounds good to you, contact us for a free consultation!

How much you need to spend is entirely dependent on your goals. Businesses are often surprised at how expensive marketing in China can really be. Given that China has such a huge population and that the cost of living is generally lower than other countries most businesses expect it to be relatively cheap to advertise and get started with marketing in China.
However, in reality, advertising/marketing costs in China are comparable to those in the United States and Europe (sometimes even more expensive). KOL and paid advertising campaigns can often exceed the costs of similar services in the western world.
While it might take a significant investment to get started China is a growing market and gaining a foothold can provide tremendous benefit for your business in the long-term. You might not get the same ROI as in other markets initially but with continuous testing, optimization, and attention to the market will yield results.