阿里巴巴（9988）旗下的天貓香港正式進軍香港市場約一個多月，天貓淘寶港澳事業部負責人陳子堅認為，香港商家不太了解電商活動「玩法」，在搜尋、頁面介紹、物流等服務仍有改善空間，冀能透過培訓及幫助，為香港的零售市場創造新模式，將線上線下融合。
為協助大家了解電商新玩法及營銷攻略，GS1 HK將舉辦「Go Digital」研討會，由天貓淘寶港澳事業部負責人陳子堅及其特許代營運商鑫源康健有限公司行政副總裁講解電子商貿格局及機遇、成功案例分享及社交媒體市場營銷攻略等，為商家帶來客流量。另外 ，專家亦會教大家善用獨一無二的GS1條碼，開拓電商業務及策略營銷貼士。
立即報名，了解如何於「天貓香港」快捷開店，拆解電商「玩法」！
| 【Go Digital研討會】 「天貓香港」及專家教您電商「玩法」- 快捷開店+營銷攻略 活動詳情 |
||
| 日期： | 2021年8 月25日（星期三） | |
| 時間： | 下午3時至4時30分 | |
| 費用： | 免費 | |
| 語言： | 廣東話 | |
| 模式： | 以網上形式進行，網上活動鏈結將以電郵發送 | |
| 時間 | 內容 | 講者 |
| 3:00pm – 3:30pm |
「天貓香港」助商家快捷開店，了解電商「玩法」 – 香港零售和電子商務格局 |
蓋曉然小姐 阿里巴巴淘寶天貓 – 國際客戶總監 |
| 3:30pm – 4:00pm |
輕鬆掃一掃辨識真偽，將產品賣到中國 – 獨一無二的GS1條碼如何幫助品牌拓展電商業務 – 將產品賣到中國後，如何善用產品條碼讓消費者能辨識真偽，保障品牌 |
林慧婷小姐 香港貨品編碼協會 – 業務發展經理 |
| 4:00pm – 5:00pm |
電子商務渠道新機遇 – 天貓香港代營運商介紹 – 中國內地社交媒體市場營銷 |
李宇麗小姐 鑫源康健有限公司 – 行政副總裁 |
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